Guides, playbooks, and case studies for local business lead generation.
Cold email that lands in spam is usually an authentication problem, not a copy problem. Here's how to set up SPF, DKIM, and DMARC step by step, and why your lead list quality affects deliverability just as much as your DNS records.
Read more →A free audit turns public business data into a specific, proof-backed pitch instead of a generic cold email. Here is what to pull, how to structure it, and how to price the retainer that follows.
Read more →Not every field on a home services lead matters equally. See which data points separate a live plumber, electrician, roofer, or HVAC lead from a dead one, and when enrichment is worth paying for.
Read more →Not every business on a lead list deserves the same first call. This guide shows how to turn star rating and review count into a simple priority score, so your best hours go to the businesses most likely to answer and convert.
Read more →The same business often shows up twice when you pull data from Google and Yelp, wasting a call and inflating your list count. Here is how to catch duplicates before you dial, and why matching by name alone does not work.
Read more →The Google Places API returns basic listing data like name, address, phone, and rating, not emails or decision-maker info. Here's exactly what it includes, what it leaves out, and when you need an enrichment pass on top.
Read more →Worried it is not legal to contact a business you found through a data tool? Here is what public business data actually covers, where do-not-call and CAN-SPAM rules apply, and how to build a list that stays clean.
Read more →Building a dentist lead list by zip code doesn't have to mean an afternoon of copy-pasting from Google Maps. This guide covers which fields to capture, how to filter out closed practices, and how to decide who to contact first.
Read more →A step-by-step way to pull HVAC contractors by zip code from Google Places and Yelp, keep only the fields that matter, and dedupe the list before it ever touches a spreadsheet or CRM.
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